(noun) nonchalant absurdity with a dash of embarrassment.

(verb) to be shark bitten.

(adverb) in a manner that is nonchalantly absurd and embarrassing.

07 September 2011

Evan Gruzis: Exotic Beta @ The Hole

Evan Gruzis
Exotic Beta
September 10th – October 22nd, 2011
Opening September 10th, 7-10PM

[PRESS RELEASE] The Hole is pleased to announce Exotic Beta, the second New York City solo exhibition by Evan Gruzis. The exhibition features ink paintings, sculpture, video and installation, including a collaborative installation with renowned designer Rafael de Cardenas. Exotic Beta is presented in collaboration with True Religion Jeans.

Exotic Beta fuses a sense of the exotic with the language of market research to explore the way meaning is made and the relativity of “taste”: Exotic like a tattoo of a Japanese character the bearer of which doesn’t know the meaning, Beta like a corporation’s second re-launching of a product after market research and focus groups have masticated all the language to the point of flavorlessness. Exotic Beta also refers to an alternative form of asset class in investment markets—like an art collector who starts buying baseball cards—adding extra relevance to the title.

Evan’s main goal is creating the potential for meaning amidst the post-apocalyptic landscape of empty signs. By using imagery that was once evocative and now is just a husk of a cultural signifier, Evan can foreground his real interest, which is the simple act of looking. His technique certainly suggests this as well. With methodical and painstaking execution, Gruzis uses a magician’s bag of tricks to keep the ink and paper looking like anything but; the gestalt is a now-you-see-it-now-you-don’t pictoral modification meant to present the images both as authentic representations of the object and as hand-painted images that float between photography, airbrush and digital technology.

Gruzis will also be releasing a new limited-edition book, Existential Crisis, published by Anteism, as well as a limited edition C-print and a silver gelatin print (both derived from the triptych Stratatos), produced by Signed And Numbered, a company specializing in artist-edition collaborations.

Evan Gruzis is a young artist from Milwaukee, WI who has exhibited around the world since graduating from Hunter College in 2008. He has had solo exhibitions at Deitch Projects (2008), DUVE Berlin (2008, 2010), Andreas Melas Presents in Athens (2010) and SAKS Gallery, Geneva (2011). He has been in group shows at The Swiss Institute, NYC; Max Wigram, London; The Deste Foundation, Athens; The Garage Center for Contemporary Art, Moscow; MACRO Museum, Rome; and many other notable institutions. His work is in the collection of Dakis Joannou, the Whitney Museum of American Art, The Hort Family Collection, Artist Pension Trust, David Zwirner collection, and many other notable private collections.

Gruzis has customized True Religion leather jackets & jeans to make one of a kind wearable artworks that riff on psychedelia, available exclusively in The Hole shop during the exhibition. True Religion Apparel, Inc. is a global American made premium denim brand. The Company designs, manufactures and markets denim and denim-related sportswear, selling through a diversified network of retail, ecommerce, wholesale and licensing channels worldwide. As of June 30, 2011, the Company owned and operated 102 branded retail stores in the United States, three branded retail stores in Canada, three branded retail stores in Japan, two branded retail stores in Germany, and one branded retail store in the United Kingdom, as well as distribution in luxury department stores and boutiques in 50 countries on six continents. True Religion, which is headquartered in California was founded in 2002 by Jeffery Lubell, who serves as our Chairman, CEO and Chief Merchant.

Exotic Beta opens September 10 from 7-10PM and will be on view through October 22nd. The gallery is open Tuesday – Saturday 11-7PM and Thursdays until 10PM. For more information email Derrick & Laura at: poke@theholenyc.com

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