(noun) nonchalant absurdity with a dash of embarrassment.

(verb) to be shark bitten.

(adverb) in a manner that is nonchalantly absurd and embarrassing.

14 October 2011


To The Awake & Inspired,

This Saturday at 5pm we take:
Times Square

...with music, performance and a message that the people of this country - not the banks, not the corporations - hold the true power.

It's a rare moment that a grass roots protest movement takes over the national conversation. From the Occupation of Wall St., a thrilling national movement has emerged.

This Saturday, October 15th, hundreds of cities across the country will host demonstrations in support of the #Occupy movement. In New York City, dozens of community groups, unions, student organizations and lots and lots of regular folk are taking to the streets in a mass protest that will culminate in Times Square at 5pm, then moving (by train party!) downtown.

You are invited to be a part of it. Come join the Occupation Party and participate in a stunning moment expressing hope and a new vision for the future - and showing our solidarity with the people who have already been occupying Wall Street for weeks.

Meet at the TKTS kiosk in the north section. From our street carnival in Times Sq. we will take the protest party to the trains and head downtown.

Together we are the tipping point.

Designed by Shepard Fairey, this invite recalls his previous propagandistic designs including Obama's Hope campaign and the face that launched it all, Andre the Giant. Below is a write up I did after seeing Fairey speak on Propaganda and Design for the release of Stephen Heller's book Branding the 20th Century Totalitarian State:

[Shepard Fairey spoke after Heller and introduced his part of the lecture with the explanation of his famous branding, Andre the Giant: it was made as joke in 1989 and it was meant to provoke people and act as “visual noise.” Fairey wanted to disseminate something that stood out from the advertising that surrounds us all. He cites Orwell as an inspiration saying Andre was a counterculture to Big Brother--Andre’s face was a springboard for what would come later: OBEY. Fairey wanted people to recognize obedience and confront them directly with it, this project from the get go was inspired by Russian propaganda and Constructivist design.

Fairey plays with cliches, yes, and he expands on this: “propaganda design is to get people to question thinking for themselves. It is constantly restating the obvious.” His famous HOPE campaign for Obama was preceded by a design he did about Bush, but one thing he learned from this design was that negativity does not change the predispositions of people. For the Obama HOPE campaign, which started as a grassroots project and was later picked up by the administration, he wanted to further understand how people respond to images--this was the route he took to support Obama.]

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